Are you tired of hearing about businesses and companies that are only out for themselves and don’t help anyone or anything else unless it benefits them? We can understand this “all business” take on things; however, at SuddenRush Guarana, we see things in a different light. Giving back is something that is so important to us and we are passionate and motivated to do what we can to make a difference in the world. You can be a part of that! When you support SuddenRush Guarana by purchasing our natural energy shots, you’re supporting the environment because we give 10 percent of our profits to the conservation efforts of the Brazilian “Atlantic Rainforest.” Ordering your energy shots from SuddenRush is a win-win for you; you’re supporting a great cause, and you’re also investing in the healthiest and most efficient form of energy available. Don’t delay — shop our products and do your part to help save this beautiful Brazilian Rainforest!
Giving back is something that we’ve always been passionate about. Since we’re headquartered in the beautiful land of Hawaii, we’re surrounded by some of the most breathtaking natural beauty this world has to offer. Could this be the reason that we’re passionate about saving the Atlantic Rainforest in Brazil? Perhaps. It’s far more likely, however, that we simply see a need, and know that we can make a difference. In today’s blog, we’re going to discuss the deforestation of the Atlantic Rainforest, and SuddenRush Guarana’s passion about seeing changes in this unique habitat.
A Sad Reality
The story of deforestation in the Atlantic Rainforest is one of the most tragic ones we’ve heard; around 93 percent of the original area has been cut down. This peaceful, natural ecosystem, with its unique and vast endemic organisms, is close to being completely eliminated. Upon realizing what’s been happening here, we knew that we’d have to do what we could to try to battle this sad reality.
Even with this extreme act of deforestation, the Atlantic Rainforest still has immense biological diversity – for example, the region currently has 270 types of mammals (90 endemic), 372 amphibian species (260 endemic), 197 reptiles (60 endemic), 849 bird species (188 endemic), 2120 butterflies (948 endemic), and 456 different tree species – easily a world record.
Here at SuddenRush, we are committed to making products that have a positive effect on social and ecological conditions. We know that we are responsible to live the change that we want to see on this planet and, thus, have begun the SuddenRush Guarana project with the number one goal of protecting the Atlantic Rainforest. At least 10 percent of all profits of SuddenRush, therefore, go to the Brazilian NGO “Atlantic Rainforest Institution” or simply ARFI.
